The logo of the "Cell Regza" and its images
The logo of the "Cell Regza" and its images
[Click to enlarge image]
Masaaki Oosumi, president of Toshiba's Digital Media Network Company
Masaaki Oosumi, president of Toshiba's Digital Media Network Company
[Click to enlarge image]

Toshiba Corp announced that it will launch the "Cell Regza," an LCD TV equipped with the Cell Broadband Engine, in the third (October-December) quarter of fiscal 2009 in the Japanese market.

The Cell Broadband Engine is a microprocessor that Toshiba developed in collaboration with Sony Corp and IBM Corp. The announcement was made Sept 16, 2009, at the company's product announcement meeting in Tokyo.

"We gathered together our imaging, storage and network technologies," said Masaaki Oosumi, president of Toshiba's Digital Media Network Company. "It will be Toshiba's flagship model in the true sense. It is the ultimate entertainment machine that brings more excitement than a movie in a theater. I would like to let users experience the same sensation as they felt by watching a color TV for the first time."

At the meeting, Toshiba showed the logo of the Cell Regza.

"It is the ultimate TV or a Regza TV that surpasses the Regza series," Oosumi said. "The Cell Regza is a symbol of wisdom. It is not ornate but rather simple. That's the concept of this logo."

Toshiba will announce the specifications of the Cell TV within days, he said. As for the pricing, he said that it will be "fairly expensive."