Simplay Labs LLC announced that Samsung Electronics Co Ltd (SEC) will be implementing a pilot program of Simplay HD testing and verification at Samsung's facilities.

Administered by both companies, this program will expand Samsung's participation in the Simplay HD Testing Program by increasing product throughput, extending the range of products tested, and accelerating time to market.

This is said to be the first-of-its-kind self-testing initiative for Simplay Labs and the result of a collaborative effort between Samsung and Simplay Labs to define and develop a program that supports Samsung's increased use of the HD Testing Program.

The HD Self-Testing pilot program will include on-site Simplay testing equipment installation, technician training and certification, quality control, collaborative test specification reviews, and integration with product development and supply chain processes.

The testing program takes the guesswork out of shopping for HDMI-enabled components such as set-top boxes (STB), DTVs, DVD players, cables and AV receivers. Components bearing the Simplay HD logo have demonstrated that they will work together to provide a "plug-and-play" user experience. Consumers can be assured that when they see the Simplay HD logo, the device has passed what is claimed to be the industry's most rigorous HD interoperability and performance testing regimen. Service and content providers, retailers and product manufacturers can expect HD equipment compatibility resulting in reduced returns and the satisfaction of their end users.