The "SH9010C" AQUOS mobile phone to be launched in China (a slide shown at the presentation)
The "SH9010C" AQUOS mobile phone to be launched in China (a slide shown at the presentation)
[Click to enlarge image]
Yoshisuke Hasegawa, corporate executive director and group general manager of the Communication Systems Group at Sharp
Yoshisuke Hasegawa, corporate executive director and group general manager of the Communication Systems Group at Sharp
[Click to enlarge image]

Sharp Corp will start selling the "AQUOS mobile phone," which is crowned with the brand name of its LCD TVs, in China in late June 2008. The company made this announcement at a mobile phone business presentation that took place in Tokyo.

The mobile phone to be sold in China is the "SH9010C," which is the "920SH" SoftBank Mobile handset suited for the Chinese market, Sharp said. The handset supports GSM communication technology, but does not support TV viewing capability, according to Sharp. It will be sold via leading mobile phone outlets and volume retailers in China.

Asked about the market price for the handset, "We would like to refrain from commenting on it as the handset has not been released yet," said Yoshisuke Hasegawa, corporate executive director and group general manager of the Communication Systems Group at Sharp.

However, the pricing is expected to be "more than Rmb3,000 (approximately ¥45,000 or US$417), which is equivalent to the price of luxury models in China," Hasegawa added. He did not reveal the company's specific sales targets.

Hasegawa cited the favorable sales of the "AQUOS" LCD TVs in China that has helped the Sharp brand penetrate the Chinese market as the reason why Sharp enters the market with the AQUOS mobile phone.

"We will only sell our luxury models to the wealthy in China initially," Hasegawa said, expressing the intention to avoid competing with Nokia Corp of Finland and Samsung Electronics Co Ltd of Korea, companies that have entered the Chinese market ahead of Sharp.

As a future plan, "We will introduce two to three more mobile phone models to the Chinese market within fiscal 2008," Hasegawa stated.