Samsung Electronics Co Ltd and LG Electronics Inc exhibited 55-inch OLED TVs to be released within 2012 at IFA 2012.
The TVs have already been announced at the 2012 International CES and SID 2012, which took place in the US. But this is the first time that they have been exhibited at a trade show in Europe.
LG Electronics placed many OLED TVs at the entrance of its booth, showing its enthusiasm. The company showed 3D video with special glasses and emphasized the slimness of a panel part (4mm).
"We expect that the price of the TV will be about 10,000 to 13,000 euro (in Europe)," the company said.
Starting by releasing the 55-inch full-HD (1,920 x 1,080-pixel) TV within 2012, LG Electronics plans to launch a 4k2k (3,840 x 2,160-pixel) OLED TV with a size of 60 inches or larger in 2013, it said.
Samsung Electronics showed its 55-inch OLED TV at a press conference Aug 30, 2012.
"We will be the first company to release a 55-inch OLED TV in the market," the company said, showing a will to compete with LG Electronics.
Samsung Electronics intends to release the 55-inch OLED TV first in South Korea and then in various regions in the world. In Europe, its price will be about 10,000 euro, the company said.
Samsung Electronics demonstrated its "Multi View" technology, which makes use of the fast driving speed of OLED panel, in its booth. It enables two viewers to receive different movies and sounds by using special glasses equipped with active shutters and speakers.