LG Display Co Ltd announced a 3D panel using a polarizing film Dec 15, 2010, at a press conference in Beijing, China.
The company defines polarized 3D panels as "next-generation 3D panels" and started sales promotion of them in the global market.
Thus far, the frame sequential method, which uses liquid-crystal shutter glasses, has been mainly employed for 3D TVs using special glasses. LG Display's newly-announced polarizing film method lowers the vertical resolution of an image to half that of a panel, but it can solve the problem of flickering images and reduce the weight of glasses.
The press conference took place with 250 participants under the theme of "Creating the Era of 3D Pleasing to the Eye."
According to LG Display's news release, Young Soo Kwon, CEO of the company, said, "It is a pleasure for LG Display to announce the opening of the 'FPR 3D era' in China which is emerging as the center of the worldwide TV market. LG Display will focus on FPR 3D products as we believe that FPR is superior in all aspects and represents genuine 3D technology better suited to consumers."
LG Display said that Chinese and global LCD TV makers will prepare full lines of 3D LCD TVs using a polarizing film from early 2011. The conference was participated by LG Electronics, Vizio, Toshiba and leading Chinese LCD TV makers including Skyworth, Konka, Hisense, Haier, Changhong and TCL. Those nine firms agreed to cooperate with LG Display in the effort to promote the sales of polarized 3D LCD TVs.
According to the news release, Yang Dong Wen, vice president of Skyworth said, "The launch of FPR 3D TV products, which are clearly different from the existing 3D TVs, should expand China's 3D LCD market to over 8 million units next year."