Samsung Electronics Co Ltd will launch the STORY Station, a 3.5-inch external hard drive line up, featuring what is claimed is the industry's first standby power consumption below 1W, in November. The reduced standby power level easily meets requirements for the forthcoming European Union's EuP (energy using products) directive for Standby Regulation, effective January 2010.

The Korean electronics maker said it has lowered the standby power consumption by over 95%, to 0.09W from the conventional level of 2.5W, a move that will cut down on indirect CO2 emissions. The company claims this is the first of any 3.5-inch external hard drive to have such low standby power level.

The reduced power level for standby mode was achieved by adopting a new circuit structure, which makes the drive non-operational when the power cable is connected and the USB port is not. Other features of the product line up include Samsung's auto backup for ongoing data preservation, SecretZone software for personal data encryption and SafetyKey for password protection.

The 3.5-inch STORY Station external hard drive line up is available in densities ranging from 500GBs to 2TBs. Shipments will begin in early November.