Cadence Design Systems Inc of the US held a press conference in Tokyo targeting the Japanese media April 16, 2008. President and CEO Michael J. Fister appeared on stage and explained the company's achievements in 2007 and strategies for 2008.
The company drew attention at the press conference by announcing it will enter the Japanese market for system, architecture and other upstream designs again as part of its strategies for 2008. Cadence once employed a policy to apply products of CoWare Inc of the US, instead of its own products, to upstream designs under the former president and CEO.
The re-entry to the upstream design market announced this time can be described as a turnaround from the previous policy.
Since he became president and CEO in 2004, Fister has been insisting on transforming Cadence "from a vendor that offers point tools to a partner that supports total user development." He often uses the word "holistic (upstream-to-downstream)" when advocating the company's support for total development.
The company has been striving to fortify its core business in the implementation design area and to enter the development-related (so-called DFM) area at its downstream in an effort to provide holistic solutions. While describing the upstream design business as "significant," the company has never officially mentioned the specific content of the business until now.
Cadence finally talked about specific content of its upstream design business this time. Fister introduced several point tools that the company will release from now, revealing Cadence is currently developing a system level solution under the code name of "Sydney." They included a tool to verify the coordination of hardware and software and a SystemC operation synthesis tool, for example.
As for the operation synthesis tool, "We've already had a Japanese user evaluate it in advance for a year," Fister said.
The company plans to further introduce point tools concerning the upper stream (called Concept by the company) and software in the Phases II and III, respectively. Cadence is expected to announce the details of these tools at opportunities, such as its "CDNLive!" private event, that take place at a number of locations around the world.
In addition to the upstream design business, Fister named the analog-digital mixed design and DFM businesses as the company's priorities in 2008. He stated Cadence generated results in the low-power design, logic synthesis-based implementation design and verification, DFM and company-wide level verification businesses in 2007.