Matsushita Electric Industrial Co Ltd has developed Internet-compatible televisions that can be used to view video content on "YouTube" video sharing site.
The "PZ850 series" TVs, which will be released in the US in the spring of 2008, will feature this capability. The company demonstrated the operation using the actual equipment at the "2008 International CES."
The capability is dubbed "VIERA CAST." It allows users to choose and view content on Websites including YouTube through menu screen provided by Matsushita. Supported video formats are MPEG-2 and MPEG-4 AVC/H.264 (hereafter H.264).
The system receives YouTube content in the H.264 format instead of the Flash Video format. As for still image content, the system can access "Picasa Web Album," a photo sharing service provided by Google, in the same way it accesses YouTube.
A GUI server operated by Matsushita generates the menu screen displayed on the TV. This server generates GUI parts and codes based on the data it acquires through APIs released by Google and other companies. When rendering photos and videos, however, TVs directly acquire data from YouTube, Google and other servers.