Intel Corp President and CEO Paul Otellini made a proposal to consumer electronics companies using the phrase of Robert Noyce, one of the founders of Intel, "Let's work together and create great products" in the keynote speech delivered at the 2008 International CES.
He called for the adoption of "Canmore (development codename)," an SoC (system on a chip) product intended for consumer electronics that supports IA (Intel Architecture).
Intel Corp disclosed Canmore for the first time at the Intel Developers Forum held in Beijing in April 2007. An operating demonstration was made for the first time in this keynote speech. In the demonstration, an HD video was played using a comparatively large package. The shipment of Canmore is scheduled to start in the second half of 2008.
Canmore is intended for AV devices such as TVs and set-top boxes, according to the company. During the demonstration, the major functions of Canmore were described. It can play 1080p video, it has 7.1 surround sound and is equipped with a 3-D graphics processor. In addition, Canmore targets online media, supporting online multicast services, for example.
Otellini also pointed out the potential of Internet use in his demonstration. He made a demonstration by integrating the image recognition function of a mobile phone with an online data, as Microsoft Corp Chairman Bill Gates had done in his keynote speech on January 6 2008.
Otellini visited Beijing with a mobile Internet device (MID) and translated Chinese on a signboard into English, simultaneously interpreted spoken language and got information on restaurants and menus, etc. Moreover, he showed a scene of avatars, traditional Chinese warriors, giving a tour of the Great wall of China by using technology developed by EveryScape Inc of the US. A desktop computer loaded with "Core Duo" microprocessor was used in part of the demonstration.
Among others, the virtual concert by US rock band "Smashmouth" attracted attentions of the audience of the keynote speech. Avatars of the three singers of the band were created from three digital pictures utilizing the technology of BigStage of the US.
Then the actual members of the band joined the concert and sang with the singers for the audience. In this demonstration, the "eJamming AUDIO" technology of eJamming Inc of the US was utilized to synchronize the musician's performance over the Internet.