Sony Corp. will release the "XEL-1" 11-inch OLED TV for 200,000 yen on Dec. 1, 2007. The TV's thinnest part is only 3 mm thick. The company is projecting output of 2,000 units per month.
Sony's Executive Deputy President Katsumi Ihara explained the 200,000 yen "I set the price in general consideration of the TV's image quality, design and product potential. Profitability hasn't been taken into consideration."
As for the thickness, Sony devised the shape of the TV and made the thinnest part 3 mm in an effort to highlight the slimness of OLED, a key feature." Specifically, housing components including an image processing circuit, a tuner and a power supply circuit in the base unit, Sony simply combined the panel and the minimum chassis in the display unit.
The display and base units are connected via an arm. All the necessary wirings run through this arm. The panel itself is 1.4 mm thick, with two 0.7 mm-thick glass substrates bonded together.
STLCD Corp. will manufacture the panel on the same production line used for the OLED panel used for the "CLIE" PDA that Sony released in September 2004. For assembly, a new line has been built at Sony EMCS Corp.'s Inazawa TEC.
The resolution is 960 x 540, 1/4 so-called full HD resolution. As an index of display performance, its contrast ratio of more than 1,000,000:1 is "higher than any instrument at Sony can measure," Sony said. The luminance is 600 cd/m2, the color reproduction range is 110% of the NTSC specification and the response time is only several μ seconds, according to Sony.
The life before the initial luminance halves is 30,000 hours. The power consumption is 45 W.
As future prospects, Sony said it will attempt to upgrade the screen size, but did not reveal any details. Sony, however, added, "We plan to sell this product taking the time to measure the market response over the next few years. We won't immediately release our next OLED TV product."
The 11-inch OLED TV will be presented at "CEATEC Japan 2007," which is being held from Oct. 2, 2007.